While most blogs will recap PCR's environmental merits, this year's Milan event revealed strategic shifts in applying post-consumer recycled materials.
Here's our no-fluff analysis for brands considering PCR tubes.
1. The PCR : Performance > Percentage
Exhibitors stopped competing on “highest PCR content” percentages. Instead, they demonstrated:
Hybrid material systems – Combining 30-40% PCR with bio-resins to prevent bottle discoloration.
Reinforced neck finishes – Addressing PCR's structural weaknesses in sprayer/dropper applications.
Thickness optimization – Achieving same barrier protection with 15% less material.
2. Recycling Partnerships Got Specific
Forward-thinking suppliers displayed localized solutions:
Mediterranean PCR Streams – Using PET from Italy's marine waste (clear) vs. Northern Europe's household waste (hazy).
Chemical Recycling Breakthroughs – Breaking down colored HDPE into clear PCR suitable for serums.
Beauty-Exclusive Collection – A German startup's program recycling salon bottles into premium PCR.
3. Design Limitations Became Features
Smart brands turned PCR's traditional drawbacks into assets:
The “Eco-Vintage” Look – Embracing slight haziness for nostalgic apothecary-style bottles.
Gradient Effects – Layering colored PCR layers to create ombre necks without added dyes.
Texture Mapping – Using PCR's natural surface variations as anti-slip grip zones.
Essential Details
Dates: March 20–22, 2025
Venue: BolognaFiere Exhibition Center, Piazza della Costituzione, 40128 Bologna, Italy
If you can't attend the exhibition in person ?
Head to www.runkgroup.com or contact us directly to explore the same innovative packaging solutions showcased at the event.
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